Welcome to my personal blog where I will tell more about my projects, about what inspires me and news that I consider of interest to think about and take steps to improve the world.

Pelle Lundborg

Learn a little more about me!

I was born in Örebro, Sweden, one of the world’s richest countries, with one of the highest  human development and progress rates on the planet, and a model country in environmental terms, having pioneered what is today known as the “Green Revolution.” In 1994 as a 16 year-old, my curiosity, initiative and entrepreneurial spirit led me to create my first company, a  video game stall   in my birthplace, Linköping.

My private life

I consider myself the very fortunate   father of two wonderful children who are the soul of my life, my dearest treasure. Although I don't like labels, there is a trait that defines me, that is unstoppable. Since I was young, I have been lucky and had a great deal of energy, and after a health issue that made me stay still for a while, I decided that I would focus and help to improve the world  with my work and resources. My dream is to be remembered some day as a  Changemaker and I have been involved in several  projects that bear the values ​​of my parents .

My dream, Finca Solmark

At the beginning of 2018, my interest in caring for the environment, health and personal well-being, together with the experience of going through a health problem that required me to live a more relaxing and quiet life, lead me to create what is today my main vital project, my dream, Finca Solmark.

Entrepreneur, born connector, youth mentor, rural entrepreneur, hard working, inveterate reader, heavy metal lover, gaming expert, environmental advocate, advocate for progress, new technologies, innovation and science.

Learn about my most unknown characteristics.



Lagom: The Swedish Secret for a Good Life Lola A. Åkerström

Inspired by a Swedish concept, “Lagom” (which means “in fair measure”) is the art of bringing harmony to all aspects of life aiming to reach, without pressure or stress, a great state of well-being.

  • Pelle Lundborg

Finca Solmark Camino de las Minas 29551 Carratraca Málaga, Spain
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